74 – Flour Is Mid – Betty Crocker

About the Episode

She sees you when you’re baking. She knows when you’re awake. She knows if you bake bad or good, so don’t mess up your birthday cake. It’s Betty Crocker.

In this episode, Sierra tells Colin how award winning (and explosive) flour plotted its way into every American’s pantry. You’ll hear about Guy Fieri’s newest television series, disastrous Kmart chronicles, and what the heck neon actually is. 

Subjects Covered

Betty Crocker • General Mills • Great Mill Disaster • Ration Booklets • "Our Nation's Rations" - Radio Program • Washburn-Crosby Company • Congressman Robert Smith • Cadwallader C. Washburn • John Crosby • Millers' International Exhibition (1880) • Cincinnati, Ohio • "Your Share" - Betty Crocker Booklet • World War II • Eleanor Roosevelt • First Lady of Food • The Betty Crocker Search for the All American Homemaker of Tomorrow • WCCO Radio • Best-Known Woman • Pooping Your Pants • Kmart • Renesmee Cullen • Home Economics / Home Economists • Exploding Flour • Neon Food Coloring • Neon Color Palette • Darden Restaurants • Corporate Conglomerates •